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Corporate Overview

Overview Value system CI

CI

HD Korea Shipbuilding & Offshore Engineering
Pioneering the Future with Innovation that Leads the Era

The corporate identity of HD Korea Shipbuilding & Offshore Engineering embodies the Hyundai spirit expressed in the words of founder Chairman Chung Ju-yung: "If there is no path, find one. If you can't find one, you must pave the way." This reflects the bold yet concise identity of HD Hyundai and forms the image of a brand that performs the group's growth strategy and pivotal role.

CI

The CI of HD Korea Shipbuilding & Offshore Engineering
is a core visual element representing the brand image.

HD KSOE CI (AI) HD KSOE CI (PNG)

Color System

The HD Green and HD Blue color series symbolizes our commitment to pursuing sustainable
and smart business while promoting future growth.

HD Eco Green

Pantone 802C
C60 M0 Y100 K0
R0 G230 B0
#00E600

HD Heritage Green

Pantone 354C
C85 M0 Y100 K0
R0 G173 B29
#00AD1D

HD Prosperity Green

Pantone 348C
C100 M0 Y100 K30
R0 G130 B51
#008233

HD Discovery Blue

Pantone 287C
C100 M80 Y0 K25
R0 G48 B135
#003087

HD Trust Blue

Pantone 655C
C100 M75 Y0 K60
R0 G37 B84
#002554

Whitespace Regulations

Maintaining ample whitespace around the CI
ensures optimal visual impact.

Korean-style CI

English-style CI

1

Newness

Gothic Modernization

Introducing a new dynamism with unexpected geometric cuts within the classic Gothic genre.

2

Empathy

Graceful Curves

Round curves and ample inner spaces conveying a humane image that is rich in empathy.

3

Simplicity

Geometric Shapes

Details minimized and cleanly aligned for the digital environment.

Font Download

The HD Hyundai typeface has a prominent detail of being neatly and precisely carved,
and creates an aligned brand image that will be well distinguished as time goes by.

HD Hyundai Font (OTF) HD Hyundai Font (TTF)

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